Packaging supplier Smurfit Kappa has launched a range of circular packaging solutions for the rapidly growing online health and beauty market. The customisable eHealth & Beauty portfolio includes paper-based packaging solutions designed to ship vulnerable products, such as fragrances, cosmetics, and skin and hair care products, as well as tamper proof packaging designed for vitamins, supplements and sports nutrition.
The health and beauty eCommerce market in Europe is one of the largest and fastest growing channels, valued at EUR 17.6 billion in 2020  with double digit growth both in Eastern Europe (37%) and Western Europe (22%) . However, “this retail channel is no exception to the desire of consumers to receive their products in sustainable and resistant packaging,” underlines Smurfit Kappa. In fact, according to the company, 69% of consumers say they prefer paper-based packaging .
Dedicated to the health and beauty eCommerce market, the entire Smurfit Kappa’s eHealth & Beauty portfolio address has been designed to meet the International Safe Transit Association (ISTA) standards, thereby facilitating Amazon’s packaging certification process for specific products.
One of the portfolio innovations is the Tamper Evident Pack, which has a double self-locking mechanism that does not require tape, and is easy to return. An additional solution is the Beauty Sleeve which has been specifically designed to protect small products, such as skin care and cosmetics. Eventually, with its distinctive design, the Hammock Fit adds extra protection to the products through the supply chain.
The launch of this new portfolio is the latest addition to Smurfit Kappa’s range of Better Planet Packaging solutions which seeks to make a positive impact on billions of supply chains and consumers by reducing the environmental footprint of packaging and its traces on the planet.
“In the health and beauty segment the speed to market needs to be combined with a unique consumer experience. Our new eHealth & Beauty product range offers exciting, fit-for-purpose and bespoke packaging solutions, that are suited to different size businesses from entrepreneurs to globally recognised brands,” said Arco Berkenbosch, Vice President of Innovation and Development at Smurfit Kappa.