Lord’s names Freemans Event Partners as Food & Beverage partner2 min read
Freemans Event Partners has agreed a long-term partnership with MCC to deliver a range of event solutions at Lord’s.
The new multi-year agreement follows a successful trial period in 2021 and will see Freemans Event Partners managing a major part of the public catering offering and all payment solutions to deliver leading food and drink options for visitors at the venue.
By growing the breadth and diversity of the public food and beverage offering, Freemans Events Partners will support the venue in enhancing the customer experience further, broadening the public catering footprint on multiple levels across the whole site.
Freemans Event Partners has designed bespoke menus and brand-new outlets exclusively for Lord’s Cricket Ground ensuring the food and beverage offering matches the customer demographic of the venue.
As a leading ISO and PCI compliant provider, Freemans Event Partners will also deploy industry-leading payment technology solutions across the venue, enabling spectators to make fast and reliable card transactions. Freemans Event Partners will manage payment processes and payment hardware across all point-of-sale locations within the venue, including the food outlets, bars, Lord’s Tavern and hospitality suites. The payment systems will be fully integrated with the venue’s digital POS platforms.
“this long-term partnership that will ensure our food and beverage offering continues to be of the finest standard our visitors expect”
Andy Muggleton, Assistant Secretary (Commercial), MCC commented:
“Having worked with Freemans Event Partners in 2021, we are delighted to have agreed this long-term partnership that will ensure our food and beverage offering continues to be of the finest standard our visitors expect.
“We’re looking forward to welcoming spectators to Lord’s this season and providing them with a memorable experience, both on and off the field”.
Freemans Event Partners provides event solutions to over 400 of the UK and Europe’s biggest events and venues, from Silverstone, Twickenham and The DP World Tour to the Boomtown Fair and Victorious festival.
A family-owned business, which began life in 1975 as a single fish and chips outlet at Silverstone, Freemans Event Partners now offers a full range of services to iconic venues and festivals from catering, bars, concessions and product wholesale through to payment solutions and brand partnerships.
Stephen Freeman, CEO at Freemans Event Partners adds:
“Over the years we have built a strong reputation delivering innovative and elevated food and beverage solutions for some of the most iconic events in the country.
“The opportunity to develop a premium offering alongside one of the most esteemed and historic sporting venues in the world is a momentous and hugely exciting project for us. We really appreciate Lord’s Cricket Ground’s trust in our ability to deliver an enhanced customer experience.
“This appointment is testament to the hard work and dedication of the entire Freemans Event Partners team and we look forward to a being part of the international cricket calendar.”